Sesh Adivi’s Crime Thriller ‘Evaru’, which also co-stars Regina Cassandra & Naveen Chandra, will be hitting the screen on August 15, 2019. Already the theatrical trailer created a sensation with close to 7 Million Organic Views and the team is busy with their promotional activities.
The entire unit of ‘Evaru’ seems to be confident about the film and when enquired, we got some interesting information. Producer Prasad V Potluri (PVP) and Sesh Adivi have already arranged a lot of special screenings for ‘Focus Groups’. Well, this might be a new terminology for our Industry, but showing films to ‘Focus Groups’ has become the latest trend.
After the completion of the film, the unit will invite people from various professions (Not Related to Cinema), show them the film and take note of their feedback. This is how ‘Kshanam’ promotional strategy started and both PVP & Sesh have used the same for ‘Evaru’. Sources close to the unit revealed that ‘Evaru’ was screened to close to 1000 people already at different dates and the feedback seems to be positive.
This is the reason why ‘Evaru’ team are brave enough to host a red carpet premier to the media and celebrities on August 14th, which is one day before the theatrical release of the film.
Venkat Ramji has directed this crime entertainer and Pearl V Potluri, Param V Potluri & Kavin Anne are producing ‘Evaru’ under PVP Cinemas banner.