Director Shankar is a name that is synonymous to grandeur and larger than life ideas. As the maverick filmmaker is making his biggest film till date, 2.0, he seems to have decided to leave no stone unturned to promote it. Here are the details of the spectacular promotional events in store.
An official announcement has been made that the audio launch event of the Rajinikanth and Akshay Kumar-starrer will be held at Burj Park in Dubai, which is just a stone’s throw away from Burj Khalifa, the tallest structure in the world, on 27 October. The entire team of ‘2.0’ will interact with media a day ahead, on 26 October at the Burj Al Arab Jumeirah, the world’s third tallest hotel.
Lyca Productions, which has invested around Rs 400 Cr on the film, is reportedly splurging Rs 12 Cr for the audio launch related arrangements, making the event a never before seen for an Indian film. AR Rahman will perform live at the event. The audio launch event will reportedly be streamed live with 360 degree viewing.
Later, the second big event of the film will be held in Hyderabad, where the film’s teaser will be unveiled. This event will reportedly be held at Shilpakala Vedika on 22 November. Rajinikanth, Shankar, Akshay Kumar, Amy Jackson and all the major team members are expected to grace this massive event.
The trailer launch of the film will be held in Chennai as the third and final huge event. The trailer launch date is not finalized yet, but makers are reportedly planning it on 12 December, coinciding with Rajinikanth’s birthday.
The makers are also in talks with Twitter, Facebook and Google for some unique social media promotions.