The business of Indian cinema has seen an exponential growth in the last few decades and it is known that Bollywood has been leading from the front. But though the Hindi cinema has got a vast presence across globe, it has not been able to make inroads into the southern box office in the required manner. But the Mumbai cine circuit was quick to realize a formula and they began implementing it.
In the last few years, Tamil movies market has grown internationally and even Tamil audience has also grown across the globe. The south cinema on a whole is very strong and for a long time, Hindi movies were not entertained.
So, in order to gain foothold in south they began praising superstar Rajnikanth in their movies and even came up with Lungi dance song. And then came films like ‘Chennai Express’ ‘Two States’ ‘The Dirty Picture’ linking Tamil Nadu to the Hindi audience. The secret behind this Tamil flavor in Hindi movies is to embrace southern audience and gain viewership.
In a way, this has worked very effectively because the Tamil audience is now coming forward to watch Hindi movies like never before. On the other side, even the north audience are getting a sneak peek on how the culture and lifestyle of the south people is.