Raghava Lawrence’s Ganga has been minting money at the box office as the new releases failed to challenge it on any level.
Ganga has gone from strength to strength at the ticket windows to become hugely successful on the business front. The movie has collected a worldwide share of 17 crores (estimates) by the end of its second weekend.
Everyone who invested money in Ganga is already into profits and there is still no sign of drop in the collections.
The movie is likely to enter 20 crores club by the end of its second week run. Balakrishna’s Lion may affect the collections of Ganga if it strikes chord with the masses. If Lion fails to impress, then Ganga has chances to make to it to the twenty five crore club.
Lawrence’s grip on mass masala and the power of horror-comedy genre has worked wonders at the box office.
Looking at the humongous success of Ganga and Kanchana 2, many Telugu and Tamil directors are now churning out many more horror comedies to cash in on the trend.