In complete contrast to his earlier phase in the industry, Mahesh has been going all out to promote Srimanthudu. In fact, he has even set a trend of sorts with the way he has been handling the promotion and publicity for the film. Since the team has gone about promoting the film in a planned manner, it helped in making the film a huge hit and now the team is equally planned about the post release publicity.
Though the film has already hit the Rs 80 crore mark including the satellite rights, the team is hopeful of breaching the Rs 100 crore mark.
Naturally, they are planning more and more publicity events and they are going about organizing shows with different combinations for various channels. Apparently, Mahesh too has set aside Saturdays and Sundays for promotions.
This Saturday, Mahesh, Koratala Siva and Jagapathi Babu came together for a show and it was shot in Avasa.
And the team will be shooting for another show tomorrow. In all, Srimanthudu appears to be following a pre-set strategy to the last detail.