After battling an intense war for 3 years to make the blockbuster magnum opus Baahubali, SS Rajamouli is all set for yet another fight and this time it’s for the people. SS Rajamouli has joined hands with the American Oncology Institute (AOI) in their #FightSmoking, an anti-smoking campaign and even appeared in a video that sends out a strong message of protecting ours and others lives by quitting smoking.
The film encourages smokers to be the hero of their own lives by valuing their health. Talking about his association with the campaign, Rajamouli said that he was initially reluctant to endorse the #FightSmoking message when the AOI doctors approached him since he felt it was people’s choice whether to smoke or not and that he didn’t want to give them any message.
However, Rajamouli changed his mind when the AOI doctors showed him the statistics of the number of people dying and getting affected due to smoking. “No one in this world is as important to us than ourselves. So we should keep our health in our control and should not let addictions like smoking and drinking control us,” said Rajamouli.