Brand Promotion exists in Telugu films for a long time. Premium Brands pay some money to film makers to get some visibility in the films which will help the registering of brands in audience. Now Producer Potluri Vara Prasad (PVP) is selling his own brand in his next film, Size Zero.
There is a a slimming center in the film which gives its customers some points. A company offers money for these points and that money can be used to help an orphanage. The company is called PVP in the movie.
Size Zero and its Tamil version will see the light on 27th of this month. The film is a romantic comedy in which Anushka will be seen as an obese. Veteran director Raghavendra Rao’s son, Prakash Kovelamudi is directing the film.