The small screen industry has grown by leaps and bounds in just a decade and half and the competition has also become very high owing to the huge number of channels. Right now, many Telugu media channels are in a rat race to grab the rights of an event. It is the wedding event of Srija, the darling daughter of megastar Chiranjeevi.
The wedding is scheduled to take place on March 28th at Hyderabad and news is that all are competing for the rights. We have to see whether the rights will go for specific channel or all channels. Sometimes, they give it to one channel and that gets distributed to other channels.
The TV market analysts say this has become as big as big movie audio rights. The TV channels strongly believe huge TRP will come owing to the presence of celebrity crowds. Srija’s marriage is going to happen in a very grand way just like Chiru’s other kids Ram Charan and Sushmita.