Television Commercials (TVCs) or advertising films (ads) are the most effective promotional tools for any brand to create awareness about their products. Over these years, there have been innumerable ad films that made a lasting impression on consumers.
The latest TVC that has become quite popular for its heart touching content is the popular electronics giant Samsung’s ‘We will take care of you, wherever you are’ ad film. Released on December 30th, the ad film has so far received 51,136,986 views with more than 40,000 likes on YouTube.
This 4 minute ad film shows the story of a young Samsung service engineer travelling through the rough terrains of a picturesque hilly Indian village to attend to a customer complaint. On reaching home, the engineer is taken aback to see that the customer is visually impaired young girl.
The engineer repairs the girl’s television and the girl rings a bell and calls her other visually inspired friends living in the hostel. The girl then keeps a channel in which her hostel mate and her best friend takes part in a singing competition. This puts a smile on the faces of the young children and of course the Samsung service engineer.
Samsung India launched this nationwide digital and television campaign to showcase its initiative to take customer service to consumers living in the distant parts of the country.