Durex has become a popular Condom brand in India after Ranveer Singh began endorsing it. Recently, This international firm announced that it’s launching ‘Durex Jeans’ soon. Even Ranveer confirmed the news saying, ‘Durex is launching Jeans! Designed for the passionate! Fits well’.
People mistook that Durex might be launching it’s own Jeans brand into the Indian market. But, They realized that it’s actually a clever prank only after watching the new commercial. ‘Durex Jeans’ is just the new version of Condoms.
Social Media began lauding marketing strategy of Durex. This prank brought a smile on millions of faces apart from drawing their attention and creating awareness about the usage of Condoms.