The pre-release business of today’s release DJ Duvvada Jagannadham touched 100 crores while the theatrical rights are alone sold for around 80 crores. Moving on, we have now Pawan Kalyan’s next flick, #PK25 being directed by Trivikram, getting a tremendous response.
Though the Overseas rights of this film are yet to be bought by distributors, in all likelihood the film is going to amass 150 crores from pre-release business, say trade analysts. Theatrical rights from India alone are likely to fetch 110+ crores while satellite rights from all languages might earn 25+ crores. And Overseas rights will add to it, taking the total to 150 crores.
Provided with the fact that Trivikram is making yet another family entertainer with Pawan Kalyan, one wonders if there is any feasibility for these numbers. Actually 150 crores pre-release business would be possible only if the film is sold at staggering prices. But such sky-rocketing figures won’t see a recovery option unless the film gets a blockbuster talk from premiere shows itself.
Some trade pundits feel that Pawan Kalyan should stop makers of his movie collect such a hefty amount from distributors. With movies like Sardaar and Katamarayudu leaving a huge dent in pockets of distributors, any slight change in the fate of #PK25 at the box office would leave similar result again, pushing some distributors to quit the business forever. That’s why selling at lower rates would minimize the impact.