Allu Arjun’s latest release ‘Duvvada Jagannatham’ crossed the half million dollar mark in the US by Friday. The cumulative collections from Thursday premieres and Friday stands at a decent USD527K approx.
However, significant drop was observed in footfalls on second day itself. If the film shows signs of dropping any further, it will be difficult for the exhibitors to recover their money. DJ has to collect more than USD1.5 million to be called a safe venture.
Considering that the film has received below par reviews mostly, exhibitors hope DJ to put up a decent show at least in the first weekend and that they can attract audience in week days by slashing ticket price.
For a routine commercial entertainer, winning US audiences was always going to be challenging but buyers relied on the seemingly fresh ‘Brahmin’ avatar of Bunny. Unfortunately, the film still turned out to be a routine product.
Taking into account that Bunny’s last film ‘Sarrainodu’ ended up below $900K even after taking a decent start, it needs to be seen if DJ follows suit or Bunny’s upcoming US tour helps the film in reaching safe shore.