Director Boyapati Sreenu’s last film Sarrainodu, a mass entertainer, might have been a blockbuster domestically, however, the film hadn’t turned out as expected in Overseas for various reasons including last-minute shipping of the copy. The star director is now opting for different strategies for his next Jaya Janaki Nayaka.  Â
Interestingly, Boyapati said to have balanced both family elements as well action elements in perfect proportions in Jaya Janaki Nayaka and the two trailers say that all. While the first trailer is catering to family audiences – especially women, the second trailer has Boyapati’s trademark style, high-octane action shots, hero-elevation scenes that is aimed at youth audiences.
Now, as per insiders, US distributors have requested Boyapati & JJN team to send first trailer to attach to Cubes where they will be screened across the US along with the ongoing Fidaa and other films. Given that the first trailer is plainly simple and very connecting to US audiences, many feel that this would work well to pull crowds to theatres. Starring Bellamkonda Sreenivas, Rakul Preet Singh, Pragya Jaiswal in the lead roles, the film has a special song featuring Catherine Tresa. Apparently, Boyapati has dished out a well balanced film this time around that has good love story to appeal to youth.
Already, the film’s theatrical rights have fetched good monies in Ceded and other areas domestically. Let’s see how Boyapati’s master strategy works in overseas.