The combination of Pawan Kalyan and Trivikram Sreenivas is doing unbelievable pre-release business for PK25.
Already, record deals are being inked for area wise theatrical rights of this biggie. Now, the upcoming family entertainer has cracked a mindblowing deal for the satellite rights. Reportedly, the Telugu satellite rights of PK-Trivikram film have been acquired by Gemini TV for a whopping Rs 21 crore. The price is monstrous since it is for only the Telugu version.
Trivikram’s films have huge repeat value on Television. Even his films like Athadu and Khaleja, which didn’t work at box office, have done well on TV. Pawan Kalyan is a big name who can make viewers glued to television irrespective of hits and flops. When the duo teamed up for a project, it was bound to get record satellite price. But, not many would have predicted the makers to strike a deal as huge as Rs 21 crore.
The film’s Hindi rights (Satellite and Digital) have been sold earlier for Rs 11 crore, which is another striking deal. PK25 has recovered 32 crores just with Hindi and Telugu Satellite rights, phenomenal.All this mayhem is being created even before the announcement of the title or first look release.