In Bollywood, big stars like Salman Khan and Shahrukh Khan leave no single opportunity to promote their films and get the maximum hype before the release. From Karan Johar’s talk show to Jhalak Dhiklaja and other TV shows, they don’t leave any chance that could help them fetch attention. And Tollywood is also growing in that direction these days, as every hero and director are focussing on hefty publicity.
Everyone is now looking at Jr NTR who has won attention through Bigg Boss Telugu version that’s being aired on Star MAA now. He has already got enough attention for his hosting stints and now will he promote Jai Lava Kusa, the Dasara releasing flick, in his own show? Generally, Salman Khan brings his cast and crew to Big Boss and promotes his movies extensively. Now if NTR also wants to repeat the similar feat, it’s not a big deal.
Bringing his heroines and director to the 2-hour show will bring more hype for the film for sure. Later when Jr NTR himself speaks about the movie for at least one week on the show, it will also give a roaring promotional edge. As the budgets of the film are said to have touched around 80 crores, there is a need for fantastic promotions that could easily bail out distributors to shores of profit. For that reason, even some big distributors involved with the movie’s release are said to be requesting Jr NTR to use Big Boss platform effectively. We have to see what he will do.
Directed by KS Ravindra (Bobby), Jai Lava Kusa features Jr NTR in a triple role while Rashi Khanna and Nivetha Thomas are the leadings ladies. Bankrolled by Kalyan Ram, the film has Devi Sri Prasad scoring music.