These days many big production houses are starting their own Visual Effects companies. While the likes of Makuta and Prime Focus in Hyderabad are purely talent-driven, others are started only to serve their producers. And there is a reason behind this.
Every producer feels that they are spending a vast amount of money on visual effects. Say a producer pays 10 crores to VFX studios, he feels that starting his own studio and employing some VFX artists will cost him only 3 crores for the whole job. Earlier Suresh Babu and his son Rana started a VFX company named Spirit with same thought process in mind, and they have bitten the dust with that business. Producer Dil Raju also invested in a VFX company and the result is same.
And now, a big producer’s son who is sitting idle at home has started a similar company, which is responsible for the graphics work of a recent release. Many wonders why this man ventured into VFX though he knows nothing of it. They say that the big family wants to save all their money by doing CG Graphics stuff themselves at their own company.
If the likes of Steven Spielberg and Michael Bay thought in the same way, imagine the number of VFX companies they should have started. Pch!!