Promotions of Mahesh Babu’s “Maharshi” have already begun. Every day, the makers are either releasing a song or a still or a juicy update about the film to generate hype around it.
Somehow, the film is not getting required hype as none of these promotional material is exciting enough.
The film’s budget has gone up Rs 110 Cr and its business has been closed around Rs 130 Cr (inclusive of theatrical, digital, satellite, Hindi dubbing rights). It is one of the expensive movies but there isn’t strong hype in corresponding way.
The team may have to come up with new ideas to generate excitement around it. The pre-release event should be planned in never before manner.
Due to this low hype, “Maharshi” overseas rights were sold for low prices.