With the increasing demand for variety, original content is expected to be the key growth driver for the over-the-top (OTT) industry. Importantly, in the lockdown, there’s huge demand for these digital platforms.
Director Krish who’s presently directing Power Star Pawan Kalyan in a historical entertainer is also busy producing various web-series in association with his production partner Rajeev Reddy under their First Frame Entertainments banner.
A recent popular show Masti’s that was written and produced by Krish Jagarlamudi had become the most successful web-series on aha and has registered over 10 million views and counting.
Krish and Rajeev Reddy’s First Frame Entertainment is already making good number of web-series in various OTT platforms such as Amazon Prime Video, Netflix, Hotstar and Sony.
Sankalp Reddy’s episode of Lust Stories is produced by the production house which is also bankrolling Avasarala Srinivas’s 101 Jillala Andagadu.
The production house is also planning to launch few big ticket films to be made with top stars.