There was a time when Nani was one of the most bankable stars in Tollywood. All of his films used to put up a good show at the ticket counters regardless of reviews and word of mouth. But that is not the case now. None of his recent films have turned out to be box office blockbusters.
It needs to be said that Nani is in poor run of form currently and his last film ‘V’ which premiered on Amazon Prime last year was declared a dud. But that is not stopping the natural actor from hiking his remuneration astronomically.
Usually Nani charged in the range of Rs 10.50 crores to Rs 11 crores per project. But now, he is quoting in north of Rs 14 crores to sign the dotted line for a project.
Of late, Hindi dubbing, digital, and satellite rights have added more zest to Tollywood’s market. Films featuring top stars and even mid-range actors are fetching good prices from Bollywood production houses and digital streaming platforms. With this in mind, Nani who is still one of the sough-after actors in Telugu cinema has hiked his remuneration.
Nani will next be seen in Tuck Jagadish which is up for release on 23th of April. He is now shooting for Shyam Singha Roy and has also lined up a new project which will start rolling in August.