As we had reported earlier, Vijay Deverakonda onboarded the Toofan campaign. The real motive behind the campaign was not unveiled the other day, but it was announced in a grand manner today.
Vijay has now turned the face of Thums Up and a related ad was dropped today in order to publicize the same. The ad film really does look sharp.
The action-packed ad shows Vijay in a dynamic manner. There is a fair bit of adrenaline pumping action associated with it and Vijay looks dapper in the same.
The action and stunts are bang on point, much like Thums Up’s previous ads. The visuals are as if we are watching a feature film.
The core point of this ad is to establish Thums Up as a ‘Toofan’ and not as a soft drink and the same point is emphasized through the course of the ad.