The Delhi High Court has issued key orders on the personal rights of Bollywood superstar Amitabh Bachchan. An interim order was issued to prevent any person or organization from using the actor’s name, photograph, or voice without his permission. IT department officials and telecom service providers have been ordered to remove content that violates Amitabh’s personal rights.
Amitabh filed a civil suit in the Delhi High Court, seeking a ban on the unauthorized use of his name, image, voice, and personal characteristics in commercial activities. Prominent lawyer Harish Salve argued on behalf of the actor.
After these arguments, the court passed an interim order on this petition.
Justice Navin Chawla said, “Amitabh Bachchan is aggrieved by the defendants who were using his personality attributed to promote their own businesses, good and services, without his permission. The actor is likely to suffer irreparable loss and harm because of such activities. It can also bring disrepute to him. Hence, keeping all these things in view, an interim order has been passed.”