Tollywood is captivated by Urvashi Rautela’s charm. The former Miss Universe and Bollywood sensation is not only known for her infrequent movie appearances but also for her soaring popularity, largely thanks to her commercial ads and photoshoots. She has garnered a substantial fan following across the nation, commanding a remuneration on par with lead actresses for her brief yet impactful item songs.
Urvashi’s allure recently extended to Tollywood, where she sizzled in Megastar Chiranjeevi’s ‘Boss Party’ song in the movie ‘Waltair Veerayya.’ It is rumored that she pocketed over one crore for this scintillating performance. Subsequently, she graced item songs in movies like ‘Agent,’ ‘Bro,’ and ‘Skanda’ this year, demanding a substantial fee for her 2 to 4-minute appearances, often hovering around one crore.
Tollywood’s directors and producers recognize Urvashi’s prowess in elevating the appeal of their films with her mesmerizing item songs, and they are willing to invest generously in her talents. This has led to a surge in offers for Urvashi in prominent Tollywood productions.
Interestingly, even established heroines are now open to featuring in item songs, attracted by the substantial paychecks. Stars like Pooja Hegde and Samantha have recently joined this trend.
Urvashi Rautela has become the top pick for directors in Tollywood when it comes to item songs, and it remains to be seen how long this trend will endure. Interestingly, she has not featured in any notable Hindi films recently but is still in demand for item songs in the Bollywood industry.