It is all but confirmed that Nani’s Tuck Jagadish will be riding the OTT wave. Multiple reports are claiming that the film’s direct to digital rights are bagged by Amazon Prime Video. It is heard that Amazon Prime had paid as much as Rs 37 crores for the direct OTT rights of Tuck Jagadish. An official announcement in this regard is awaited though. Neither Amazon Prime, nor the makers of Tuck Jagadish have officially announced that the film will be releasing directly on OTT and skip theatrical release.
If the latest reports are to be believed, the makers of Gopichand’s Seetimarr are also in talks with a couple of OTT platforms now. They are negotiating the right price for the film’s direct OTT rights and the film will be announced for digital premieres once they receive a feasible bid from an OTT platform. Seetimarr had wrapped up shoot a long while back and it is the final leg of post-production. The makers aim to announce the digital premieres date as soon as the deal is finalized.
Seetimarr is a sports drama based on the sport of Kabaddi. The film features Gopichand and Tamannaah in the lead roles and it is directed by Sampath Nandi. The makers were initially persistent on theatrical release but they had to explore the OTT option after the unfavorable conditions for new releases in Andhra Pradesh. The maker then immediately got in touch with a few OTT platforms and are presently in discussions with a few potential suitors. They intend to finalize the deal very soon.
If the makers strike an OTT deal, Seetimarr will be made available for streaming as early as this September. It is heard that more details about the film’s OTT release will be out in the next few days. It appears to be that Tuck Jagadish is opening the flood gates for new OTT releases in Tollywood. Several other films like Virata Parvam, Love Story, and Most Eligible Bachelor are also contemplating OTT release now. We can expect a few more films to lock OTT release in the next few weeks and more details will be out correspondingly.