Mega producer Allu Arvind has launched his own OTT ‘Aha’ recently and an inauguration function was also held. But many could felt that his own superstar son Allu Arjun never took to promote Aha or talk about the all-Telugu web series app at any event. Neither he endorsed it big time.
For the last two months, it is hero Vijay Devarakonda who has done a campaign for ‘Aha’, saying ‘Life lo vundali Aha’, but finally Arvind is said to have realised that the app needs more star power to invite more audiences downloading and subscribing to it. For that reason, he is said to have gone to his son now.
Reports are coming up that very soon, Allu Arjun will be coming up with a special promotional video for ‘Aha’. This will be directed by none other than Trivikram very soon as the duo that delivered Ala Vaikunthapurramuloo are getting ready to team up again for this.
We have to see if Allu Arjun’s promotions for Aha will increase the sales of subscriptions of Aha, helping Allu Arvind reach the business goals he has set for the OTT platform.