Media Mogul and entrepreneur Ramoji Rao is 78-year-old. Still little did he give up his business plans or his passion for television. In fact at 78, he is going against the tide setting as an example and inspiration to many.
At a time, most of the channels – entertainment, health, food, movies, lifestyle, news – are puzzled on churning out quality content and going through rough phase while few others closing their doors. Unfazed by the trend, trailblazer Ramoji Rao is bracing up to set up new set of channels.
Ramoji Rao is soon going to start four new channels – ETV Movies, ETV Life, ETV Abhiruchi and ETV Plus. While ETV Movies cater movies alone, ETV Life is based on health and fitness, ETV Abhiruchi focuses on food and cookery shows while ETV Plus delivers game shows and reality shows.
ETV is considered as old school programming and holds good sway among rural, semi-urban people. The latest move to set up 4 new channels is aimed at garnering youths and urband audiences who’ve been distancing from ETV.
Ramoji Rao is astute business man with meticulous planning. Most of his ventures are highly successful except his English daily News Time. Now he is going to test waters with these four channels.
It’s learnt that background work has been done, action place is ready and all set to launch the channels this month. Let’s wait and see how it fares well. But one must appreciate this man’s courage, determination and commitment towards at this juncture of life.