On 22nd October on the occasion of Vijaya Dasami, popular TV channel MAA TV had telecast the India’s biggest blockbuster Baahubali. There was an unprecedented craze among the fans and family viewers who stuck themselves to their TV sets to watch the first ever TV premiere of Baahubali. Many though that Baahubali would break all the existing TRPs by a big margin, just like it did with respect to box-office collection.
However, Baahubali registered only 21.84 TRP rating points. While these numbers are indeed good, Baahubali’s TRPs could not beat Nagarjuna’s Sri Rama Dasu, which was aired on Sri Ramanavami and clocked a whopping 24 points. Even more surprising revelation is that Baahubali did not even beat Rajamouli’s Magadheera, which stands second with 22.7 points.
While Baahubali finds its comfort in the third position, many are attributing the lukewarm show to the insanely countless ads which were aired during the film’s telecast. Most excited viewers who were patiently watching the film started losing the interest quickly and some even took to social media to complain about it.
That said, MAA TV, which bought the satellite rights of Baahubali for a never heard before amount, apparently struck gold by earning a huge revenue through ads and even more revenue will be generated with the film’s successive telecasts.