We’ve already reported that the satellite rights of both, Baahuabli- The Beginning and The Conclusion are bought by MAA TV for 30 crores. It’s now time to look into why ETV has missed out grabbing the rights though they are not buying many big films’ satellite rights these days.
It’s Ramoji Rao led Eenadu that gave huge mileage to Baahubali by publicising everyday about the film. With 80% of the literally shot at Ramoji Film City, that coverage about Rajamouli’s magnum opus has brought name to Asia’s largest film production facility too. On that note, if Ramoji’s ETV has owned Baahubali satellite rights, then they would have showcased it umpteen times on their channel for the publicity of RFC too.
With Ramoji credit with ‘Chief Financier’ for Baahubali, many thought he would own the rights as part of the deal such that Baahubali makers will not repay the money they owned to him. In the end, MAA TV came into scene and that leads to a discussion who has given hand to whom among Baahubali and Ramoji Rao.
Insiders revealed that Baahubali makers haven’t expected such enormous success and at that time they promised to give Satellite rights in lieu of the facilities used at RFC. Now that the film has spun bigger numbers at box office, they are not ready to give the satellite rights at lower costs as proposed by Ramoji Rao led ETV. That’s one unconfirmed story doing rounds in film circles.