During the times of Awards shows, the organisers and their PR agents generally try to stay in touch with many stars and starlets in order to facilitate their arrival, seating and exit. Other day one of the popular and half-century old Filmfare Awards have conducted their annual awards event here in Hyderabad to award Black Lady to all the winners in the South. And that show showed what our heroes actually thinking off.
Film enthusiasts and many cinema fans have attended this event, buying tickets and fetching them through other means, only to catch a glimpse of their favourite heroes and heroines. But what shocked Telugu fans is that only two superstars, Jr NTR and Allu Arjun have graced the event. When these two received Best Actor and Best Actor (Critics) trophies, NTR for Nannaku Prematho and Bunny for Sarrainodu, fans understood the logic. Those heroes who have bagged the awards made their presence felt, while others sent a message on WhatsApp.
Well, PR teams working for the awards are shocked to see almost all the Telugu heroes copy-pasting the same message. “Busy with shooting !! xoxo!!” is what many Telugu heroes have sent through the messaging app when requested to attend the evening. Star heroes like Mahesh Babu, Ram Charan, Prabhas, Raviteja, Nani, Naga Chaitanya, Sharwanand, Akhil, Nara Rohit, Naga Shourya and many others have just bunked the show, though the fact is that many are in Hyderabad while few are shooting at far away locations.
Earlier a hacker tweeted from Mahesh Babu’s Twitter account, “Awards are given to those who will attend the event”, and the tweet was later deleted. But it seems like the inverse of it is true, “Heroes go to awards function only if an award is given to them”. At a time when almost all the day’s shooting gets over by 6 pm every day, what’s there to attend an event scheduled at 9 pm? Heroes deserting award shows if they didn’t grab one, isn’t this a bad trend? Yes, it is.