Promoting a film extensively is needed these days to get huge footfalls in the initial one week at theatres. Because films are running not more than for weeks these days. And that gave a huge work to do for Bharat Anu Nenu as well as Naa Peru Surya teams.
In the wake huge investment at stakes, teams of these two films are making sure that they get every move right, new and creative. To promote the ‘Bharat Bahiranga Sabha’, actually, BAN team got a 3D visualisation is done showcasing how LB Stadium will be decorated, the seating arrangements and how each gate will facilitate an entry for the crowds.
And then, we have Naa Peru Surya getting sand-art carved in the beaches for the film and to wish Allu Arjun on his birthday. And all that work is getting publicised by the PR teams only rather some fans uploading them on social networks. Before the pre-release event, we hear that many more such new things will be unveiled by Allu Arjun and Co.
Looks like Tollywood is running high after new ideas to get attention to their films in a huge way. Hope the box office speaks bigger for all these efforts.