The record openings of Anushka’s Bhaagamathie across South (Kerala, Tamil Nadu besides AP, Telangana and Karnataka) is a sound proof of how Rajamouli’s magnum opus Baahubali has taken its star cast into the grass roots.
Prabhas, his cousins UV Creations and above all director Ashok (who had been going through difficult phase) must thank Rajamouli.
One must admit the fact that without Baahaubli, Bhaagamathie wouldn’t have attained such terrific openings. No doubt, Anushka has her own charm in Telugu and Tamil states, but Baahubali has cemented her position again in the hearts of people of South.
If one carefully observes, Anushka’s Rudhramadevi that released after Baahubali : The Beginning made a moolah due to Baahubali craze. After Baahubali : The Conclusion, Rana’s Nene Raju Nene Mantri has got good openings and good turn out to cinemas despite the film’s average content and clashing with two other major films (Boyapati’s Jaya Janaki Nayaka, Nithiin’s Lie). Now, Anushka’s Bhaagamathie proved that Baahubali mania worked a lot. No doubt, Saaho too get humongous openings all over given its huge craze. UV Creations, which is also bankrolling Saaho, certainly owes a lot to Rajamouli.