Kshanam, the most hyped movie which is releasing this Friday, has created a lot of expectations after the film’s riveting trailer raised the suspense factor to the hilt. Even the film’s makers are leaving no stone unturned to promote the film aggressively.
As per the latest buzz, PVP Cinema, the production house behind Kshanam, is spending a whopping 1.10 crore on the promotions alone. What’s even more surprising is that Kshanam’s entire budget will not cost more than 1.50 crore, proving that the makers are shelling out almost the film’s budget to promote it.
It all started more than a month ago by releasing an intriguing poster of a little girl who is kidnapped, which forms the film’s main story. The makers then bombarded the TV and internet media houses by airing the trailer continuously.
Naturally, this publicity blitzkrieg has created a lot of buzz for the film and this should help the film’s box-office prospects if Kshanam manages to gain decent reviews on its opening day.