Starting from ‘Dhruva’, not just audience but even industry people are also amazed at seeing a changed and matured Ram Charan, not just in terms of his acting and off-screen attitude but regarding production and business aspects too.
Ram Charan, for the first time in his career, didn’t take remuneration for ‘Dhruva’, ensured the film was made under tight budget and took a percentage in profits. Coming to his father’s ‘Khaidi No.150’, with which he turned a producer, Charan didn’t give any remuneration to Megastar, wrapped the film in a reasonable 60 Cr budget and earned profits to the tune of Rs 50 Cr, which he obviously shared with his father. For ‘Sye Raa’ too, he is not taking any hurried decision despite having the pressure of bankrolling one of the highest budgeted projects.
Charan’s special care has not limited just to his production ventures, but he is reportedly involving in the production aspects of his starrer, ‘Rangasthalam’ too. Charan is reportedly overseeing the costs from time to time, making sure the budget remains under control, and he has also asked the producer to sell the film’s rights keeping the market dynamics in mind so that buyers don’t lose money. We have recently seen a few biggies which incurred losses to buyers despite performing reasonably well, owing to high rates.
People involved in Charan’s films, both in his production ventures and starrers are praising the actor’s tactful measures in cutting costs and minimizing risks, without compromising the quality.