It is well known to everybody that Vijay Deverakonda’s ‘Liger’ which came out on 25th August is on its way to becoming a big disaster. Despite a decent opening day, the complete negative talk forced the audience to stay away from the movie. The collections dropped drastically and it is underperforming all across the country. Prior to the film’s release, the unit members sounded very confident. Starting from Vijay to producer Charmme, everyone were quite sure about the pan-Indian level success.
But the film did not live up to the expectations and it is one of the lowest-rated films on IMDb. When asked about ‘Liger’, Charmme said, “People have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres.”
Talking to Free Press Journal, she added, “But, this is not the case in Tollywood. In August, three Telugu films – Bimbisara, Sita Ramam, and Karthikeya 2 – did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation.”
Explaining about the postponement, she stated, “We started the first schedule of Liger in January 2020, we met Karan Johar in 2019, and it came out in 2022. We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50 percent occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release it on August 25. We faced constant hurdles, but we never gave up.”
Presented by Karan Johar, ‘Liger’ is written and directed by Puri Jagannadh. Ananya Pandey was the female lead in this project while Ramya Krishnan was seen playing the role of the hero’s mother. The film was promoted extensively and was released in Telugu, Tamil, Hindi, Kannada and Malayalam languages. It is running in theatres at the moment.
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