After burning hands with the distribution of big-budgeted films, producer-distributor Dil Raju, who holds sway in Nizam, has changed his strategy. Of late, Raju has stopped betting big on star-studded films and is opting for a safe game by releasing them in Nizam on commission basis. By this, he is pocketing his share and is not taking any risk. Raju had outrightly bought Nani’s Krishnarjuna Yuddham that turned out to be Box Office disaster.
Apart from this, Raju hasn’t bought any of the films. Be it Ram Charan’s Rangasthalam or Mahesh Babu’s Bharat Ane Nenu or the latest Naa Peru Surya of Allu Arjun, Dil Raju has stayed away from the distribution. Apparently, Raju himself released these films in Nizam on commission basis.
UV Creations, which had acquired the Nizam theatrical rights of Rangasthalam, have released the film on sharing basis with Dil Raju. Director Koratala Siva, who has rights of Nizam, again released Bharat Ane Nenu with the help of Dil Raju on commission basis. And Vasu, who had bought Naa Peru Surya for whopping Rs 20 Crore (inclusive of all), has also got the film released through Dil Raju on commission basis. Other than Asian Cinemas who is very selective and choosy in buying films in Nizam, there is no competition to Dil Raju. In fact, no one can release a film in Nizam without the support of Dil Raju who almost enjoys monopoly of sorts in the market. With this, he seems to have opted for sharing/commission basis where his income would be safe.
This is a very safe and smart game played by Dil Raju since huge monies are at stake when it comes to the film’s of stars. And even a small, simple mixed talk would have huge impact on the collections and is very difficult to predict what works at the Box Office and what won’t.
Considering his past experiences, Raju said to have opted for this commission formula for biggies. Not that he doesn’t distribute in future, but as of now, Raju is playing his cards well. Raju’s next production is Mahesh Babu’s landmark 25th film to be directed by Vamshi Paidipally and the film is co-produced by Aswini Dutt.