After collecting nearly 145 crores at the Indian box-office and earning more than 82 crore profit with a profit percentage of more than 250% with the film Tan Weds Manu Returns, all eyes have been cast on the film’s distribution house, Eros International. Trade analysts can’t stop raving about the acumen with which Eros claimed its success in Bollywood. However, things are totally opposite down south for Eros.
There was a time when the film trade used to comment that whichever Telugu and Tamil film the leading production and distribution house, Eros International, touches will turn into ashes and unfortunately, it used to be the final result. Unlike in north, Eros’ journey in south has been excruciatingly disastrous with almost all the film biting the dust.
After a tumultuous entry into the southern film scene with Suriya’s Brothers, Eros entered Telugu and continued its disastrous streak with Superstar Mahesh Babu’s 1 Nenokkadine and Aagadu. And again in Tamil, the double nightmares haunted Eros with yet another Superstar, Rajinikanth, in Kochadaiiyaan and Lingaa. And in 2015, within just 1 month, Eros bagged to washouts in Uttama Villain and Suriya’s Masss.
While all the films they worked with in south had huge stars and top directors and humongous story setups, Eros seemed to have learnt its mistake and dealt with a simple romantic entertainer in Tanu Weds Manu Returns and struck gold. Looks like Eros discovered success in being simple and successful. Will it apply the same policy in south?