Powerstar Pawan Kalyan’s upcoming offering, Sardaar Gabbar Singh was announced as April 8th release as Ugadi Special. The promotions of the film will begin with the audio release event on 20th of this month. On the other side, TV channels are competing big time to bag the telecast rights of the event.
Leading Entertainment Channel, MAA TV reportedly offered 1.25 Crore for the telecast rights of the audio launch and another News Channel came forward with an even bigger offer of 1.5 Crore. The producers are yet to seal the deal. The movie unit had released few posters and a new teaser for Sankranthi and there is a sensational response for that.
Since it is the second part of a successful film, the expectations and hype are skyrocketing. The makers are planning the audio release event in an innovative manner. Eros International bagged all the rights of Pawan Kalyan’s Sardaar Gabbar Singh for a whopping 72 Crore before the movie shooting began.
Every one thought that they are taking a big risk with that but it turned out to be a smart move. According to the current trend, the pre-release business of the movie is going towards 80-90 Crore excluding the satellite rights which means Eros will end up with huge table profit.