Ever since 2012, the South Indian International Movie Awards (SIIMA) has been enthralling the movie lovers down south. With just 4 editions, SIIMA became a name to reckon with in the movie and entertainment industry. The previous four star-studded editions of SIIMA were held in a grand style in Dubai, Sharjah and Malaysia. Then came the IIFA Utsavam.
In the last week of January, the entire the first edition of the International Indian Film Academy Awards’ IIFA Utsavam was held in Hyderabad. The 2-day festival created a lot of buzz thanks to the first ever live stage performances of stars like Ram Charan and Akhil apart from several other hottest stars.
Last week, the IIFA Utsavam had its first TV premiere. And this week, the TRP ratings of IIFA Utsavam’s TV premiere have been released and entertainment industry experts drew comparisons between IIFA Utsavam and, yet another popular movie awards event.
While IIFA Utsavam’s Telugu awards event’s red carpet premiere rating is 2.96, SIIMA’s 2015th edition’s red carpet rating for the Telugu event was 6.85. Similarly, IIFA Utsavam gained 4.11 points for its Tamil awards premiere where as SIIMA’s Tamil event got a rating of 5.74. This clearly shows that SIIMA clearly won the race by a huge margin.