Promoting a film is the biggest task in hand for the producers and directors these days as the Opening Week collections are the ones that matter now. The more promotion is, the high the footfalls are. And it looks like the team of Ram’s ISmart Shankar is working quite hard in that aspect.
Directed by Puri Jagan, and also produced by him along with former heroine Charmme, the film iSmart Shankar has shot to fame with Ram’s mass look, and the glamour dose of heroines Nidhie Agarwal and Nabha Natesh. But majorly, Charmme is looking at promoting the film by introducing merchandise of it.
Hollywood films do promote their stories through some special clothing, either the models used by film leads or something related to film’s concept. And in Telugu, we have Pawan Kalyan introducing ‘Johnny’ movie merchandise like t-shirts, handkerchiefs, stoles and caps as well in 2003 itself. And 16 years later, now iSmart Shankar is launching iSpecial clothing line to promote their film.
Back then Johnny had no takers, but we have to see how this will work for iSmart Shankar. Also to mention, back then a big clothing brand launched the shirts used by Ram Charan in Orange as a special edition, but they haven’t made it huge.