Its three days since the release of Pawan Kalyan’s Katamarayudu and trade experts are predicting that the action entertainer will be another loss venture for buyers. Well, Katamarayudu could have become a profitable venture with proper planning.
Katamarayudu has reportedly generated a weekend share of around Rs 35 Cr (from 2 telugu states) which is not a mean task. Given that Pawan Kalyan’s films pull crowds to theatres for at least two weeks notwithstanding the odds, Katamarayudu may have decent run, if not exceptional until another potential film hits screens.
Even the biggest debacle of Pawan, Sardaar Gabbar Singh collected around Rs 50 Cr share. Pawan is the only star whose films run for a few weeks even with disaster talk whereas the films of his competitors, falls flat on their faces on the first day itself in case of disaster word of mouth, say trade experts.
Given these statistics, Katamarayudu may end up around 50 crore share in the worst case scenario. While 50 Cr is considered landmark for some heroes, Pawan’s films are called disasters given the sky high pre-release businesses.
The budget of Katamarayudu was said to be close to Rs 20 Cr to 25 Cr, barring Pawan Kalyan’s remuneration. There is no other big name involved in the film except Shruti Haasan. The film was intended to be a compensatory project for Sardaar buyers but the makers once again repeated their mistake and sold the rights to humongous Rs 85 Cr.
Given the meager budget involved in the making, had the makers sold the rights for affordable prices, Katamarayudu would have been a safe if not profitable venture. The over-enthusiasm of buyers is also a reason for escalating pre-release businesses of biggies.
Buyers must also administer caution while acquiring rights for unrecoverable prices. There is no use crying and protesting after films flop at box office.