When compared to its counterparts, Bollywood and even Kollywood, it is an undeniable fact that Tollywood lacks behind in terms of publicizing its films innovatively. If lack of enough promotional budget is the main reason behind this shortcoming, a severe dearth of wide reach across the globe is one more constraint.
However, breaking this norm once in a while, certain Telugu filmmakers do promote their films quite innovatively. Joining the small list of innovative promotional campaigns now, is Dil Raju’s latest production, Kertintha. Today, the production house announced an interesting ‘#Kerintha Selfie’ contest and invited the young film buffs to come up with ‘group selfies’ of their friends.
Tweeting on its official Twitter profile, the production house said, “#KerinthaSelfie – Take a selfie with your group of friends and send it to svcmails.sm@gmail.com. Top 5 entries will be our special guests to the grand premier on June 11th.” As most of today’s youths possess smartphones and are bigtime into clicking selfies, this contest will really attract huge patronage from them.
Kerintha is a youthful campus flick that features young stars like Sumanth Ashwin, Sri Divya, Tejaswi and others. Sai Krian Adivi is the film’s director and Dil Raju took extreme care in bringing out a fresh tale of friendship this summer.