Superstar Mahesh Babu is the first among the Tollywood star heroes to realize the importance of promotions. For his earlier films such as Srimanthudu and Brahmotsavam, he took part in various promotional programmes, which wasn’t the case a few years ago. Now, the star hero is going all out for SPYder which is his big opportunity to crack Tamil Nadu market.
Plans are underway for Mahesh appearing on Bigg Boss Tamil show, which is being hosted by Kamal Haasan, to promote SPYder. This is a good publicity tactic considering the craze of Bigg Boss in Tamil Nadu. The dates are currently being worked out, and Mahesh is likely to grace the Bigg Boss show on one of the Sundays before the release of SPYder. Mahesh has very high regard for Kamal, and he also romanced his daughter Shruti Haasan in Srimanthudu. It will be a treat to watch the two superstars on one stage.
A huge Tamil audio release event is already being planned on 8th September. Top director Shankar is likely to attend the event as chief guest. Plans are also being formulated to promote the film across Gulf nations where there is sizable Tamil diaspora residing.
Going by the publicity blitzkrieg being planned, Mahesh looks to be quite concerned about winning Tamil market with SPYder. Similar promotions needed for the Telugu version too as Mahesh’s last film ‘Brahmotsavam’ was a disaster, and SPYder doesn’t look like a film that reaches easily to mass audiences.