Mahesh Babu is doing Sarileru Neekevvaru as one of the partners. He will pocket all the non-theatrical revenues of the film according to the deal.
He has pocketed a handsome Rs. 16.5 Cr for satellite rights of Telugu version. He is likely to bag more than Rs. 50 crore through non-theatrical revenues that include digital and Hindi dubbing rights.
Dil Raju and Anil Sunkara will share the profits earned through theatrical business. Mahesh won’t be charging any extra remuneration besides non-theatrical rights.
Given the phenomenal track record of director Anil Ravipudi and the TRP’s they draw, many channels vied for the satellite rights of Sarileru Neekevvaru.
Gemini TV bagged the satellite rights of the film that is slated for Sankranthi 2020 release.
Mahesh will be seen as an army major in this family entertainer loaded with action and comedy.
Rashmika Mandanna is playing the female lead and DSP is scoring music.