Bollywood megastar, Amitabh Bachchan, also the brand ambassador of Gujarat Tourism is reportedly the next face of Incredible India according to sources.
On Thursday, from the reports of Union Ministry of Tourism, it emerged that Big B will be the first choice to replace Aamir Khan as the brand ambassador of Incredible India. Others who are under consideration are Deepika Padukone, Priyanka Chopra and Akshay Kumar.
Aamir who was the face of the campaign was asked to discontinue with his services as the contract with the agency was over. At the same time, many reports close to the megastar said that no formal offer has been made so far and also gave a hint that the speculation regarding this was ‘disclosed’ by an unverified twitter account.
Bachchan is currently the face of Gujarat Tourism and reports stated that since he began the campaign, the state has seen an upsurge in popularity.
“Our contract was with McCann Worldwide (ad agency) for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. The ministry had not hired Aamir. Since the contract with the agency is over, automatically the arrangement with the actor no longer exists,” Union culture and tourism minister Mahesh Sharma told.
Aamir Khan was recently in the news due to his comments on intolerance in India during the Bihar polls which invited strong remarks from public and government parties.
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