It is well known that Panja Vaisshnav Tej’s ‘Aadikeshava’ is hitting the screens on 24th November. It was supposed to release on the 10th but producer Naga Vamsi claimed the ongoing World Cup as the reason for the postponement. The theatrical trailer was finally released on Monday. There are less than three days left for the release, the movie is definitely carrying a low buzz.
The songs which were released in the past month have generated decent response but the delay in release brought down the buzz. There has been no noise about the movie ever since. During the trailer launch, a reporter asked producer Naga Vamsi the same and this is what he had to say.
He replied, “You’ll see it from today onwards. The trailer has come, and within two days by the time online ticketing opens, the pre-release event will take place. And we are also deciding whether to host paid premieres for the film or not. We’ll create maximum buzz and reach for the film by the time of its release. Already the director (Srikanth Reddy) is out there in Chennai checking the final re-recording, and Sreeleela is unable to come to promotions due to date issues.”
He went on to add, “Last-minute promotions are actually helping me a lot. It will be highly enough. As everyone is in a depressed mood now due to the Cricket World Cup thing, we’ve released the trailer on Monday evening such that it will act like a refreshment invite for the weekend.”
Produced jointly by Sithara Entertainments and Fortune Four Cinemas banners, this movie is written and directed by Srikanth N Reddy. Dudley and Arthur A Wilson are the cinematographers while Navin Nooli is the editor. GV Prakash is giving the music while Naga Vamsi and Sai Soujanya are the producers. Sreeleela is the heroine while Sada, Radhika, Sudarshan and others play key roles in this movie.