Maverick film director Ram Gopal Varma is well known for his peculiar strategies to promote his films by triggering controversies before the release through teasers, songs and trailers or even his interviews.
He will even tempt people connected with the stories of his films to raise a hue and cry in the public or move courts or even attack him.
He knows that such controversies would generate a lot of curiosity among the people and they would come to see the movie at least to see what the controversy is all about. And that will serve the purpose of Varma.
His latest movie – Lakshmi’s NTR is also based on a controversial theme that has all the masala required for common audiences, since it shows the dramatic turn of events in the fag end of legendary actor and Telugu Desam Party founder N T Rama Rao’s life. The film is set for release next week.
He has already released two trailers of the film and the latest trailer was a raging hit on YouTube, because it has some sharp comments against TDP president and chief minister N Chandrababu Naidu, who was shown as a villain in the film.
Naturally, the trailer has angered the TDP followers and his family members.
According to sources, some of the family members of Naidu suggested that he should move the court to stall its release as it has strong comments against him that would damage his reputation and image.
However, Naidu is learnt to have decided against any such move. He reportedly told his family members that moving the court against Varma’s film would obviously serve the purpose of Varma, as it would only give unnecessary publicity to the film.
“Everybody knows what had happened those days and why I had to take a decision of taking over the party. It is history now. There is no point in making it a controversy once again by moving the court against the film and give it needless publicity. Let the film be released. It will fizzle out on its own,” Naidu is learnt to have told the family members.