2020 has been a very long year and people are eagerly waiting for it to end. The Coronavirus affected people in every way possible and fashion industry too witnessed a huge dip and had to adapt to a lot of changes like coping with marketing through digital medium.
Virtual has become the new normal and Susmitha Anala, a noted fashion enthusiast, designer and a stylist from Telugu film industry explains it. She says, ‘During and after pandemic the social media consumption has been higher than ever, everyone of us experienced changes in our life and lifestyle during this period and hence the brands and fashion industry had no other option but to react to it. It’s almost the end of 2020 and people with vulnerable health conditions aren’t risking by going out to shop! So, Virtual will be the new normal from now on, and the brands/labels are going to up their game in the digital space! Get ready to witness the fashion revolution online.’
Telugu film industry is updating itself in terms of fashion in every possible way and is competing with Bollywood from the past few years. With young and creative people making stride into this field, the path is surely upwards. But until things return back to normal, virtual is the new real.