Pelli Choopulu Hero's Buildup!

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Publicity is as important as the story of a film. Taking note of this, young hero Vijay Devarakonda is leaving no leaf unturned to garner publicity for his up next film Arjun Reddy.

Recently, the makers have unveiled the pre-teaser of the film Arjun Reddy. In this curtain raiser to the upcoming teaser, Vijay is spotted hugging his female lead Shalini tightly on the sets of the film during its schedule in Rishikesh. On one hand he hold Shalini and on other hand he holds a burning cigarette.

Apparently, the temperature then was minus 7 degrees and to show the intensity of the shivering temperature, even Vijay is seen kissing his girl on camera. Needless to say that the act is nothing but publicity-seeking act.

This is not all. Calling Arjun Reddy as ‘bloody crazy’ film, Vijay said that the film was shot in Mussoorie, Italy, Munich (Germany), Mangalore, Rishikesh and Hyderabad. Vijay claimed that they didn’t have access to shoot on Moon else they’d have got it shot there. This statement is something that has gone overboard again.

Based on a true story, Arjun Reddy is directed by newcomer Sundeep Vanga and it will have its teaser launch on Feb 14 for Valentines’ Day. Given that Vijay raised the curiosity with pre-teaser itself, let’s wait and see how the teaser is going to look like.