Bollywood actor Hrithik Roshan, who endorses a handful of local as well as international brands, has recently slammed a popular lifestyle brand for using his image without permission.Apparently, Tommy Hilfiger, a noted lifestyle brand popular among urban masses, has reportedly used a picture of Hrithik and his two sons without taking formal permission, to promote its Spring/Summer 2017 collection.
In fact, Hrithik could have sued the brand for this but he has shown some kindness and preferred teaching it a lesson via social media.”Dear Tommy.I dont wear u, neither do my kids endorse u. If u hv lost ur spine I hv a great team 2help u find it. Please (hil)figure urself out,” wrote Hrithik in a witty manner on twitter.
The brand hasn’t yet responded to Roshan’s tweet.
On work front, Hrithik’s latest release ‘Kaabil’ has not performed to its potential as as a result of its head-on clash with SRK’s ‘Raees’. The film however saved the face of the actor who last year delivered Mojenjo Daro, one of the biggest disasters in the history of Hindi cinema.