She is former Miss India, former actress, wife of a superstar and mother of two children. The woman in question is none other than Namrata. Of all the tags she has in her life, ask Namrata what is the most-lied role in her life?
Pat comes reply from Mrs Mahesh Babu. She says being mom to her kids Gautam and Sitara is the tag she loves most and it’s the best role in her life so far. That says all about Namrata’s preference to her family.
Despite being former Miss India and a star heroine, Namrata sacrificed her career, fame and money – all that’s for family.
Namrata is the woman behind Superstar Mahesh Babu and played a pivotal role in his transformation from Prince to Superstar.
Right from dealing Mahesh’s endorsements and contracts of brand ambassador with the premium brands, it’s Namrata who is all along with Mahesh and looking after them. In fact, she is the one who takes the final call in choosing brands. Namrata ensures that the associations with corporate brands help Mahesh.
Now, Namrata is also overseeing the in-film branding in Mahesh’s films, and she saw to it that brands promote Mahesh’s films through TVCs, outdoor and print. Thus Namrata is helping producers of Mahesh’s films to cut budget spends on promotions and in a way adding a lot of value addition to the film. This is not all. Namrata also handles Mahesh’s public presences, and PR activities by dealing with top, national media. Thus Namrata is the person behind making Mahesh Babu as national icon.
She is also behind Mahesh’s philanthropic activities like associating with “Heal A Child” foundation or taking part of awareness activities of Rainbow hospital or even behind Mahesh’s recent move to adopt villages in Telangana and Andhra Pradesh.
In fact, Mahesh himself stated that he couldn’t have achieved what he has without Namrata.
On one hand Namrata is playing significant role in shaping up Mahesh’s career and on other hand, she is busy molding the future superstar Gautam Krishna. With no one ever in Tollywood had tried what Namrata has done, Namrata is set as an epitome for her peers.
Taking inspiration from Namrata, the likes of Upasana are also now getting involved in the marketing & PR activities of their actor-husbands. And many are expected to join this list.
All these make Namrata stay ahead than others in many ways and this earned her the title “Tollywood’s First Lady”.