The craze for Allu Arjun’s upcoming film DJ has not just made it do the highest pre-release business in the actor’s career but helped it join the elite league of the very few films that have touched Rs 100 crore. Producer Dil Raju has pocketed table profits with this action entertainer even after paying handsomely to the film’s cast and crew.
While Raju is releasing DJ on his own in Nizam, Krishna and Uttarandhra (cumulative valuation Rs 29 Cr), he has sold off the rights of remaining areas to record deals in Bunny’s career.
Ceded : NV Prasad – 12cr
Nellore : Hari Pictures – 2.7cr
Guntur : SV Cinemas – 6.2cr
West : Geetha Films – 4.8cr
East : Anusree & Geetha films – 5.8cr
Karnataka : Swagath & Co – 8cr
Kerala : Own release – valued 4cr
Rest of India : Chari – 2cr
Overseas : Bluesky cinemas – 7.5cr
Total Worldwide Theatrical rights – Rs 82cr approx.
Satellite rights – 11.2cr,
Hindi dubbing rights – 7.5cr,
Audio & DVD rights – 3cr
Adding all, DJ has done a mammoth pre-release business of Rs 104 Cr. Duvvada Jagannadham is the first Bunny starrer and next only after Baahubali, Sardaar Gabbar Singh, Katamarayudu and Baahubali 2 to have done more than Rs 100 crore pre-release business.